Spring Festival Gala Project & Promotional Design
Project Overview
The Spring Festival Gala is a grand celebration of Chinese New Year, featuring cultural performances, traditions, and community engagement. The design focuses on elegance, tradition, and modern appeal, ensuring a festive and immersive experience.
Promotional Design
1. Poster
A festive and eye-catching design integrating traditional elements like lanterns, fireworks, and calligraphy, featuring event details, key performances, and sponsors.
2. Roll-up Banner
Designed for entrances and key areas, featuring bold typography, vibrant colors, and clear event highlights for branding and guidance.
3. Printed Materials
Flyers and brochures provide a compact, informative event overview, while invitations and tickets feature a high-end finish with QR codes for easy access.
4. Program Booklet
The cover features an elegant design reflecting cultural heritage, while the content includes the event schedule, performer bios, and sponsor acknowledgments.
Design Approach
A consistent theme of red and gold with modern typography blends tradition with contemporary design, ensuring a professional and festive look with premium print quality.
This project delivers a cohesive and visually stunning experience, enhancing the Spring Festival Gala’s impact.
Jiangnan Cultural Gift Box – Packaging & Visual Identity
This project was created for China Telecom’s regional cultural campaign, blending poetry, landscape, and traditional Jiangnan aesthetics into a limited-edition collectible box set. The visual system includes print packaging, inserts, booklet design, and gift bag applications, all centered around a unified cultural narrative and premium material production.
Walmart Special Gift Cards
Walmart offers a variety of special edition gift cards designed for different occasions, including holidays, celebrations, and exclusive promotions. Each card features unique themed designs, making them perfect for gifting. Whether for birthdays, festive seasons, or special events, these cards provide a convenient and versatile way to shop at Walmart stores and online.